Jonsi FLOD Hooded Sweatshirt

Our newest special exhibition FLÓÐ (Flood) by Jónsi (Jón Þór Birgisson), lead singer of the world-famous Icelandic post-rock band Sigur Rós. Created specifically for the Museum, the artwork will be the focus of Jónsi’s first museum exhibition in the United States. The exhibition highlights the natural connections between the coastal cities of Seattle and Reykjavik, which became sister cities in 1986. Changing environmental conditions within the gallery will engage the visitors’ senses of hearing, sight, and smell to transport them to the ocean. 

In collaboration with the Museum and the Artist, our team designed the unique hoodie that evokes the same mysterious feel with its clean, dark, and minimal take.